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Internalisation (or internalization) in sociology and other social sciences is the process of acceptance of a set of norms and values established by people or groups which are influential to the individual through the process of socialisation.
The process starts with learning what the norms are, and then the individual goes through a process of understanding why they are of value or why they make sense, until finally they accept the norm as their own viewpoint. Role models often speed up the process of socialisation and encourages the speed of internalisation as if someone an individual respects is seen to endorse a particular set of norms, the individual is more likely to be prepared to accept, and so internalise, those norms. This is called the process of identification.